Point Me | Portfolio

Timeline

Context

Tools

Role

Product Designer

Nov 1 - Nov 30, 2022

Individual Class Project

Figma

Create an app that tackles an issue relating to equity

Design something that encourages young people to vote

Make ballot exploration less convoluted

Task

In a Blink

project prompt

The Lightbulb 💡

After fighting with the pages of my ballot book my first time voting, I knew there had to be a better way to learn about ballot issues.

So, I decided to design an app to solve this frustrating problem.

I created a clear purpose and "why," before beginning to research users.

Problem Statement

User Research

I began my research knowing that I wanted to create an app geared towards 18-25 year olds who are busy with college and their careers.

I distributed a survey and here's what I found:

User Demographics

When asked “What could change about the voting process?” users responded with

One response especially drove my design process:

The Solution

After talking to my peers, I identified 3 problems:

The process of researching ballot issues is long and confusing.

Voting feels like a chore because it is boring and un-interactive.

Election environments are polarized.

1.

2.

3.

With these problems in mind, I began feature ideation.

After sifting through many ideas, I landed on 3 core features.

a survey approach to evaluating users' beliefs about an issue or candidate

1. Point Me

2. Deep Dive

3. Ballot Preview

information traditionally laid out in a way that is easily to comprehend

allows users to conveniently view their Point Me results

The Build

Throughout the process of sketching and digitizing the wireframes, I prioritized a low cognitive load so that users wouldn't feel overwhelmed.

Testing, Testing

After creating a mid-fi working prototype I asked 5 people to use my design.

Here's what I gathered:

Confusion with Interactivity

interactive

not interactive

A simple fix was the answer: change the rectangle to a circle on the results screen.

from rectangle to circle

Guiding the User

difficult to for users to figure out what the feature does

guiding text to provide clarity

After making a few edits, I tested my app with 5 users.

I was delighted to see that users were able to smoothly navigate the app and understood how each feature would help them!

Try it out here!

Timeline

Context

Tools

Role

Task

In a Blink

The Lightbulb 💡

After fighting with the pages of my ballot book my first time voting, I knew there had to be a better way to learn about ballot issues. So, I decided to design an app to solve this frustrating problem.

I created a clear purpose and "why," before beginning to research users.

Problem Statement

User Research

I began my research knowing that I wanted to create an app geared towards 18-25 year olds who are busy with college and their careers. I distributed a survey and here's what I found:

User Demographics

User Demographics

When asked “What could change about the voting process?” users responded with

One response especially drove my design process:

The Solution

After talking to my peers, I identified 3 problems:

The process of researching ballot issues is long and confusing. Voting feels like a chore because it is boring and un-interactive. Election environments are polarized.

1.

2.

3.

With these problems in mind, I began feature ideation. After sifting through many ideas, I landed on 3 core features.

1. Point Me 2. Deep Dive 3. Ballot Preview

The Build

Throughout the process of sketching and digitizing the wireframes, I prioritized a low cognitive load so that users wouldn't feel overwhelmed.

Testing, Testing

After creating a mid-fi working prototype I asked 5 people to use my design. Here's what I gathered:

Confusion with Interactivity

A simple fix was the answer: change the rectangle to a circle on the results screen.

Guiding the User

After making a few edits, I tested my app with 5 users. I was delighted to see that users were able to smoothly navigate the app and understood how each feature would help them!

After fighting with the pages of my ballot book my first time voting, I knew there had to be a better way to learn about ballot issues.

So, I decided to design an app to solve this frustrating problem.

I began my research knowing that I wanted to create an app geared towards 18-25 year olds who are busy with college and their careers.

I distributed a survey and here's what I found:

The process of researching ballot issues is long and confusing.

Voting feels like a chore because it is boring and un-interactive.

Election environments are polarized.

With these problems in mind, I began feature ideation.

After sifting through many ideas, I landed on 3 core features.

1. Point Me

2. Deep Dive

3. Ballot Preview

After creating a mid-fi working prototype I asked 5 people to use my design.

Here's what I gathered:

After making a few edits, I tested my app with 5 users.

I was delighted to see that users were able to smoothly navigate the app and understood how each feature would help them!